Strategy, data, and expert advice on naming your business and choosing the perfect domain.
With 70,000+ AI companies competing for attention, generic AI names are a liability. A deep-dive into what Anthropic, Perplexity, Midjourney, and Runway did right — and a framework for naming your AI company to last a decade.
Seven tools, one test brief, honest results. Here's which AI generators actually help founders find names worth keeping — and which ones produce lists you'll immediately discard.
Most founders secure their domain but forget their social handles — until someone else claims them. A step-by-step guide to reserving your brand name everywhere before you launch.
Your name or a brand name? A practical guide for freelancers, consultants, and independent workers — including what to do when your name is already taken.
Your domain is your store's first impression. Branded vs keyword names, TLD choice, and the hidden connection between your domain and your ad costs.
Cybersquatters monitor funding announcements and Product Hunt launches. A stage-by-stage guide to building a defensive portfolio — what to register, how much to spend, and how to reclaim what's already taken.
Should your UK operation be on .co.uk or brand.com/uk/? How ccTLDs compare to subfolders and subdomains for international SEO — and which markets actually warrant the extra complexity.
Exact match domains used to be an SEO cheat code. Google's algorithm closed that loophole over a decade ago — but EMDs still have a role in one specific context. Here's the honest, up-to-date answer.
Changing your domain name doesn't have to wreck your search rankings. A practical guide to knowing when it's time to rebrand, how to migrate safely, and how to pick the right new name.
A practical framework for generating a great business name — and actually being able to register it. Covers naming techniques, availability checks, trademark traps, and how AI can shortcut the whole process.
Y Combinator data, real cost breakdowns, and a clear decision framework — so you stop agonising and pick the right TLD for your startup.
The application window for hundreds of new top-level domains opens April 30. For most startups this is a threat, not an opportunity — here's what to do right now.
The domain you want is registered. Here's how to find who owns it, research its value, negotiate without tipping your hand, and close the deal safely — or walk away smartly.
The domain is available. The brand feels right. Then you get a cease-and-desist. A plain-language guide to trademark risk — and how to check before you register.
Five naming archetypes, six practical steps, domain-first validation, and AI tools that compress weeks of searching into under an hour.
Everything founders need to know — SEO impact, real costs, who should actually buy one, and how to find a great name that's still available.
Traditional generators churn out lists. AI consultants understand your business. Here's what the data says about which approach actually gets you a domain you'll love.
Premium domains cost thousands to millions. A practical breakdown of when they're worth it, when they're not, and what to do instead.
Why do some domain names stick instantly while others fade within seconds? The science of sound symbolism, cognitive fluency, and what makes names unforgettable.
A step-by-step framework covering every factor that matters — memorability, length, TLD, trademark safety, and how to find what's actually available.
The definitive guide to choosing between memorable brand names and SEO-friendly keyword domains. Data, examples, and decision framework included.
A comprehensive, data-driven comparison to help you pick the perfect TLD for your business.
Learn from others' failures. These domain mistakes have cost companies millions in lost traffic, brand confusion, and missed opportunities.
The domain landscape is evolving rapidly. Here's what the data tells us about how businesses are choosing domains in 2026.
Describe your business and get smart, available domain suggestions in seconds.
Try Domain-ate Free →